New Orleans Spears Group Wins Seven National Awards
Terry Jones | 11/16/2016, 5:41 p.m. | Updated on 11/16/2016, 5:41 p.m.
On Wednesday, Nov. 9, 2016, Spears Group, a New Orleans-grown PR firm, won several awards at this year’s New Orleans Chapter of the Public Relations Society of America’s 2016 Fleurish Awards.
At the awards, the Spears Group received the chapter's highest honor, the Silver Anvil Award. This award was given to Spears Group, recognizing its Public Relations work in coordinating the Urban League of Greater New Orleans and the National Urban League on the RISE: Katrina 10 Commemorative Conference, which is a three-day event centered around remembering Hurricane Katrina.
During the conference, the public relations firm developed the brand, marketing and handled media relations for the event. During their campaign, the Spears Group generated $1.9 million in publicity value, having stories relating to the event placed in over 110 publications.
"Countless amounts of time, research and planning went into the marketing of this three-day commemorative conference," said Malana Joseph Mitchell, Director of Public Relations at Spears Group in an official Press Release.
"I am grateful that we were given the opportunity to work on such a meaningful project and thrilled with this recognition for our work,” she added.
Most notably, the Spears Group is known for sponsoring New Orleans’ First Annual Fried Chicken Festival, New Orleans' Dinner En Blanc at the Superdome, and the Millennial Awards.
At the PRSA's Fleurish Awards, the Spears Group received three awards in Excellence in Print Public Relations, an award of Excellence in Campaigns and an award in Merit in Campaigns.
"I am extremely proud of my team," said Cleveland Spears III, President and CEO of Spears Group in an official Press Release.
"Contributions from individual team member and our clients entrusting us with their brand make it possible to achieve collective success and these accolades,” he added.