Nsenga K. Burton, Ph.D. NNPA Newswire Entertainment and Culture Editor
The fifth and final season premiere of OWN’s hit megachurch drama “Greenleaf” (6/23/20) delivered 1.9 million viewers and ranked as Tuesday night’s #1 cable telecast in OWN’s key demographic of women 25-54, which is up +2% from last season’s premiere. The acclaimed drama from Lionsgate, award-winning writer/executive producer Craig Wright (“Lost,” “Six Feet Under”), and executive producers Clement Virgo (“Empire”), Kriss Turner Towner (“Black Monday”), and Oprah Winfrey was also the night’s #1 telecast across all broadcast and cable for African-American women.
Greenleaf stars Merle Dandridge as Grace Greenleaf; Keith David as Bishop James Greenleaf; Lynn Whitfield as Lady Mae Greenleaf; Kim Hawthorne as Kerissa Greenleaf; Lamman Rucker as Jacob Greenleaf; and Deborah Joy Winans as Charity Greenleaf-Satterjee.
In addition, the season premiere of “Greenleaf” ranked as the #1 most social scripted series across all of broadcast and cable, including Instagram, Facebook, and Twitter, on Tuesday night (non-sports).
OWN was Tuesday night’s #2 cable network among women 25-54 with “Greenleaf” the #1 cable telecast in the key demo. OWN was Tuesday night’s #1 network on all of television, including broadcast and cable, for African American women and total viewers.
Currently, OWN has four of the Top 20 original scripted series (“The Haves and the Have Nots,” “Greenleaf,” “If Loving You Is Wrong,” “Cherish the Day”) on ad-supported cable among women 25-54, which is more than any other network.
“Greenleaf” has garnered ten NAACP Image Award nominations, including wins for Outstanding Drama Series in 2020, and Outstanding Supporting Actress in a Drama Series in 2019 and 2020 (Lynn Whitfield). The “Greenleaf” Soundtrack Volume Two was named Outstanding Gospel/Christian Album (Traditional or Contemporary) by the NAACP Image Awards in 2018. The series has also been recognized by the Alliance for Women in Media’s Gracie Allen Awards and by the Black Reel Awards for Television.