Macy’s is known for creating and sharing joy throughout the holiday season, from it’s traditional Christmas Parade to its annual Santa letter writing campaign “Believe.” The goal is to celebrate the innocence of a child’s belief in Santa Claus and helping make wishes come true by giving believers of all ages a chance to do something special for kids fighting critical illnesses. Now through Dec. 24th, for every letter sent to Santa online at www.macys.com/believe or dropped off in Macy’s Lakeside Mall, Macy’s will donate $1 to Make-A-Wish, up to $1 million to help children battling illnesses.
“Each holiday season, we are awed by the outpouring of support from our customers and colleagues
who write their letters to Santa and help us raise millions of dollars for our friends at Make-A-Wish, “
Sam Di Scipio, Macy’s Senior director of Corporate Communications, giving and volunteerism. “Through Macy’s Believe campaign, we can grant wishes that renew hope and transform the lives of children battling critical illnesses.”
In celebration of National Believe Week, Macy’s stores, Make-A-Wish chapters, and community partners across the country will host letter-writing parties and encourage letter drop-offs. Now more than ever, these letters to Santa can bring hope and joy to wish kids who are isolated and some of the most vulnerable members of our population.
For parents, educators and community leaders interested in participating in National Believe Week, Macy’s has made available a tool kit that will provide re sources and lesson plans to easily execute within the new environment of virtual learning. These educational materials include letter writing guides, holiday activities and more, offering fun and unique ways for children to learn the importance of giving back to those in need.
This year, Macy’s will help grant wishes across the country, including a Baton Rouge 3-year-old diagnosed with a metabolic disorder, who wishes “to restore her toy collection after Hurricane Ida.”
Since 2003, Macy’s has donated more than $137 million to Make-A-Wish, including more than $25 million through the retailer’s annual “Believe” campaign, helping grant more than 16,200 wishes.