Radio today is not just news or updates anymore, it’s a conversation, and a chance to listen to your favorite tunes while engaging in a few hot topics with your Bff. Power 102.9 Radio Personality Tara Jae is that on-air Bff from 9 a.m.-2 p.m. Monday through Friday and 2 p.m.-6 p.m. on Saturdays.
Jae began her radio career in Mississippi, when she was a young girl shadowing her godfather who was also a radio personality. She fell in love with her craft in high school after joining the broadcast team, giving her the experience and passion to later create her own radio show in college, The Tara Show. Jae’s show became the most successful show on Delgado’s campus, gaining her a large social media following, loyal listeners, and feedback.
After college, Jae interned with Veteran DJs like Slab 1, and worked in hospitality until she received two calls from two major stations in the metro area. 102.9 Radio Programmer and On-Air Personality Talus Knight offered Jae a full-time on-air position.
“It’s very rare that someone with no commercial experience gets offered a full-time position in radio. I’m just thankful that Talus took a chance and believed in me, I really wanted to be a part of the re-branding of Power 102.9” said Jae.
Through heavy critiquing, persistence, and “boot camp” from her fellow radio family at 102.9 such as Downtown Leslie Brown, Jae grew into the successful on-air personality she is today. Since her hiring, Jae has been a part of the Power 102.9 team for two years and is the youngest full-time on-air personality in the City.
“When I first started it was a challenge to make it sound like it was a party in the studio, making everyone feel like you were specifically talking to them, not at them. People always say I have an easy job, but it isn’t as easy as it seems, especially when entering a completely different world of radio” said Jae.
With over 100,000 listeners weekly, Tara Jae keeps her listeners in the know, discussing all things entertainment, pop-culture and anything hot in media. She has interviewed big names from Big Freedia to Vic Mensa and has appeared on the local late night show The 504 with Sheba Turk.
Although radio is her biggest focus, Jae has hopes of one day going into entertainment television, working in larger markets, and is constantly studying her field to become the best she can be.
“I make sure I study other people in my market and stay prepared for each show and on top of what’s going on in the world. There is a Tyler Perry video I used to watch every day where he talked about focusing on one seed and its sure to grow. He also said you can get a million no’s but all you need is that one yes, and the opportunities will be endless. Talus gave me that one yes” said Jae.
In the future Tara Jae has plans to touch her listeners on and off the air by being a mentor. Jae spoke on the importance of how people carry themselves and how she wants people, specifically young girls, to see her as someone to look up to.
“I am most passionate about being a role model to young girls, on and off the air and I would love to get into mentoring especially on social media etiquette and taking pride in being a lady” said Jae.
Jae urges all aspiring radio personalities to intern, keep air checks up-to-date, network, and to be yourself.
“Always be yourself, and be true to yourself. I will always stay true to myself because that’s what makes me different. It is so rewarding when I’m out in public and a fan tells me I sound exactly how I sound on the radio. If you believe in your art and your craft everything will work out, it always does”.
For more information on Tara Jae visit the Tara Jae fan page on Facebook or www.power1029.com/shows/tara-falesa/.
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