As the temperature begins to rise and signs of Spring emerge, every fashionista is storing their winter wears and has their eyes on global color institute Pantone to reveal its highly anticipated “Color of the Year” for 2023. This annual selection is made by a panel of experts who study and analyze current trends, cultural influences, and global happenings to determine the hue that best reflects the mood and spirit of the times. The Pantone “Color of the Year” has become a significant event in the design world, with companies and individuals looking to incorporate the chosen shade into their products and spaces.The “Color of the Year” for 2023 is Viva Magenta, which the company describes as powerful and empowering. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration. It revels in pure joy, encouraging experimentation and self-expression without restraint.
The word “viva” is derived from the Latin word “vivus”, meaning alive and vibrant. The term “magenta” refers to a specific shade of pinkish-purple, which is often associated with energy, creativity, and boldness.
Be prepared to “go big or go home” with this bold and vibrant shade that will turn heads and make a statement everywhere this spring season. From monochromatic fashion statements to accent pieces and accessories, this electric hue will have a presence like no other in both men’s and women’s fashion.